Branding
Branding
Branding
Packaging
Packaging
Packaging
Tone Of Voice
Tone Of Voice
Tone Of Voice
Refreshing Everyday Nutrition for the Modern Indian Family
Client
Chantalle
Trunativ, a forward-thinking nutrition brand backed by Emami and Nikhil Kamath, approached Quawd with a mission: to make clean, natural nutrition a part of every Indian household—without forcing a lifestyle overhaul. With a growing product line and a presence on both shelves and screens, they needed more than just good packaging—they needed a brand revamp that reflected their purpose and potential.
Trunativ, a forward-thinking nutrition brand backed by Emami and Nikhil Kamath, approached Quawd with a mission: to make clean, natural nutrition a part of every Indian household—without forcing a lifestyle overhaul. With a growing product line and a presence on both shelves and screens, they needed more than just good packaging—they needed a brand revamp that reflected their purpose and potential.
Trunativ, a forward-thinking nutrition brand backed by Emami and Nikhil Kamath, approached Quawd with a mission: to make clean, natural nutrition a part of every Indian household—without forcing a lifestyle overhaul. With a growing product line and a presence on both shelves and screens, they needed more than just good packaging—they needed a brand revamp that reflected their purpose and potential.
The challenge
Despite its strong proposition, Trunativ’s identity lacked consistency. Their packaging felt scattered, their tone of voice unclear, and the visual presence didn’t quite match the brand’s ambition. As a brand that aims to simplify nutrition for everyday consumers, it was critical that Trunativ appeared clear, credible, and cohesive across all platforms—especially in a saturated wellness market.
Despite its strong proposition, Trunativ’s identity lacked consistency. Their packaging felt scattered, their tone of voice unclear, and the visual presence didn’t quite match the brand’s ambition. As a brand that aims to simplify nutrition for everyday consumers, it was critical that Trunativ appeared clear, credible, and cohesive across all platforms—especially in a saturated wellness market.
Despite its strong proposition, Trunativ’s identity lacked consistency. Their packaging felt scattered, their tone of voice unclear, and the visual presence didn’t quite match the brand’s ambition. As a brand that aims to simplify nutrition for everyday consumers, it was critical that Trunativ appeared clear, credible, and cohesive across all platforms—especially in a saturated wellness market.
The solution
Quawd took a ground-up approach, starting with packaging design and soon evolving into a full brand system refresh. We re-evaluated the logo, redefined the tone of voice, and created a structured visual system that could scale across Trunativ’s product range—from Everyday Sweeteners to Raw Whey for athletes. Our packaging refresh retained familiarity while injecting the clarity, warmth, and vibrancy their target audience—especially homemakers and health-conscious families—look for. We also built a detailed brand guideline kit that covered everything: tone of voice, typography, packaging principles, colour systems, and communication dos & don’ts. The result? A bold yet approachable brand that now speaks with consistency across shelves, screens, and social.
Quawd took a ground-up approach, starting with packaging design and soon evolving into a full brand system refresh. We re-evaluated the logo, redefined the tone of voice, and created a structured visual system that could scale across Trunativ’s product range—from Everyday Sweeteners to Raw Whey for athletes. Our packaging refresh retained familiarity while injecting the clarity, warmth, and vibrancy their target audience—especially homemakers and health-conscious families—look for. We also built a detailed brand guideline kit that covered everything: tone of voice, typography, packaging principles, colour systems, and communication dos & don’ts. The result? A bold yet approachable brand that now speaks with consistency across shelves, screens, and social.
Quawd took a ground-up approach, starting with packaging design and soon evolving into a full brand system refresh. We re-evaluated the logo, redefined the tone of voice, and created a structured visual system that could scale across Trunativ’s product range—from Everyday Sweeteners to Raw Whey for athletes. Our packaging refresh retained familiarity while injecting the clarity, warmth, and vibrancy their target audience—especially homemakers and health-conscious families—look for. We also built a detailed brand guideline kit that covered everything: tone of voice, typography, packaging principles, colour systems, and communication dos & don’ts. The result? A bold yet approachable brand that now speaks with consistency across shelves, screens, and social.
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