Branding
Branding
Branding
Illustration
Illustration
Illustration
Designing a Global Identity for a Borderless Marketing Vision
Client
The One Thing
TOT – The One Thing, founded by Rehaan Habib, is a dynamic marketing collective aimed at empowering marketers and scaling SMEs globally. With a vision to collaborate with brands worldwide, Rehaan sought a visual identity that resonated with a global audience while maintaining a professional and cohesive brand presence.
TOT – The One Thing, founded by Rehaan Habib, is a dynamic marketing collective aimed at empowering marketers and scaling SMEs globally. With a vision to collaborate with brands worldwide, Rehaan sought a visual identity that resonated with a global audience while maintaining a professional and cohesive brand presence.
TOT – The One Thing, founded by Rehaan Habib, is a dynamic marketing collective aimed at empowering marketers and scaling SMEs globally. With a vision to collaborate with brands worldwide, Rehaan sought a visual identity that resonated with a global audience while maintaining a professional and cohesive brand presence.
The challenge
As an emerging startup marketing agency, TOT faced the challenge of establishing a consistent and professional visual identity. The absence of a unified design system made it difficult to convey their global aspirations and connect with diverse audiences. Rehaan needed a branding solution that encapsulated TOT's mission and appealed to international clients.
As an emerging startup marketing agency, TOT faced the challenge of establishing a consistent and professional visual identity. The absence of a unified design system made it difficult to convey their global aspirations and connect with diverse audiences. Rehaan needed a branding solution that encapsulated TOT's mission and appealed to international clients.
As an emerging startup marketing agency, TOT faced the challenge of establishing a consistent and professional visual identity. The absence of a unified design system made it difficult to convey their global aspirations and connect with diverse audiences. Rehaan needed a branding solution that encapsulated TOT's mission and appealed to international clients.
The solution
Quawd developed a comprehensive visual identity for TOT, emphasizing modernism and minimalism to reflect the agency's forward-thinking approach. We incorporated illustrations of iconic monuments from around the world, symbolizing TOT's global reach and ambition. This consistent visual system spanned digital and print collaterals, ensuring brand coherence across all platforms. The result was a professional and scalable brand identity that positioned TOT as a credible player in the international marketing arena.
Quawd developed a comprehensive visual identity for TOT, emphasizing modernism and minimalism to reflect the agency's forward-thinking approach. We incorporated illustrations of iconic monuments from around the world, symbolizing TOT's global reach and ambition. This consistent visual system spanned digital and print collaterals, ensuring brand coherence across all platforms. The result was a professional and scalable brand identity that positioned TOT as a credible player in the international marketing arena.
Quawd developed a comprehensive visual identity for TOT, emphasizing modernism and minimalism to reflect the agency's forward-thinking approach. We incorporated illustrations of iconic monuments from around the world, symbolizing TOT's global reach and ambition. This consistent visual system spanned digital and print collaterals, ensuring brand coherence across all platforms. The result was a professional and scalable brand identity that positioned TOT as a credible player in the international marketing arena.
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